2022-10-08 08:25:40
Elon Musk wants to create an 'everything app'; what is it?
What is a Super App?
A super app is an omnichannel digital platform, i.e.- a platform developed by a company offering various services and products under one umbrella.
China’s WeChat, Initially a messaging app, expanded into payments, cabs, shopping, food ordering, cab services to become a super app
Advantages of Super Apps
For Businesses
-Higher Revenue
-Control over Data
-Wider Market Access
For consumers:
-Convenience
-Diverse Services
-Easy experience
-Less Load on Phone due single app instead of multiple
Concerns
-Monopoly will kill small businesses
-Low end device: Majority Indians use low end smartphone hence there could be a space crunch in device
-Language issue: India in a multi lingual country with diverse needs
-Privacy: threat from third party service providers
Why Indian companies are interested?
-large base of the population is smartphones first instead of desktop in India.
-The ecosystem of apps customized to local needs has not yet evolved.
Example:
Many Indian companies are trying to build a Super Apps few examples are:
-Jio Umbrella
-Paytm
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4.7K viewsedited 05:25