Nokia Changes Iconic Logo To Signal Strategy ShiftNOKIA announced to change its brand identity for the first time in nearly 60 years, as the telecom equipment maker focuses on aggressive growth.
The new logo comprises five different shapes forming the word NOKIA.
Chief Executive Pekka Lundmark told "There was the association to smartphones and nowadays we are a business technology company,"
Nokia still aims to grow its service provider business, where it sells equipment to telecom companies, its main focus is now to sell gear to other businesses.
In 2020 Lundmark set out a strategy with three stages: reset, accelerate and scale, while the reset stage now complete, Lundmark said the second stage is beginning.
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