2021-07-06 10:54:07
Xiaomi logs in strong growth in India's premium smartphone segment-The story highlights that under Manu Kumar Jain, the brand has soared to new heights and has maintained the top position in Indian smartphone market for more than three years
-It states that the company had decided to have a separate positioning for Mi and Redmi around the end of 2019 as demand for high-end devices started picking up
-It mentions that Xiaomi is increasingly putting efforts to make a dent in the country’s mid and premium smartphone segment and to take on the likes of Samsung, Vivo and OnePlus through its Mi brand
-It quotes Manu Jain (MD, Mi India) mentioning, “We believe our journey in this particular segment has just started. It has been a really short time of six months and we have hit a good 14-15% market share in Rs 20,000-Rs 45,000 segment in such a short period of time, which is a 7x jump since last year but still we have a long way to go
The story concludes by mentioning that in the past few months, Xiaomi had shared different sales figures for different phones under the Mi brand. Mi 11 Lite smartphone crossed sales worth over Rs 200 crore within the first week of its launch whereas Mi 11X series recorded sales worth over Rs 300 crore in just 45 days of its launch. Mi 10i also recorded sale worth Rs 200 crore during its first sale across all platformsIt further highlights that with Mi 11 Ultra 5G, Mi India is entering a territory dominated by the likes of Apple, Samsung and OnePlus in the country.Read more here: https://economictimes.indiatimes.com/industry/cons-products/electronics/xiaomis-manu-jain-says-ready-to-take-premium-market-challenge-with-new-mi-brand-strategy/articleshow/84139009.cms
https://www.outlookindia.com/newsscroll/xiaomi-logs-strong-growth-in-indias-premium-smartphone-segment/2115147
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