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When most of the fashion portals are talking about being all chic and classy, there is one that promotes being fashionably silly. Bewakoof is the fashion e-commerce startup that stands out from the rest. It offers a trendy collection of apparels based on dazzling and upbeat designs that resonate with the millennials. Prabhkiran Singh and Siddharth Munot launched Bewakoof in 2012.
This post provides you information about Bewakoof's history, tagline, logo, business model, funding, revenue, competitors, and growth.
Bewakoof - Company Highlights
Startup Name Bewakoof
Headquarters Mumbai, India
Sector Fashion, E-commerce
Founders Prabhkiran Singh and Siddharth Munot
Founded 2012
Parent Organization Bewakoof Brands Pvt. Ltd.
Revenue from operations INR 208.33 crore (FY20)
Website bewakoof.com
*Bewakoof - Latest News*
June 11, 2021 - Bewakoof’s first celebrity engagement: Rajkummar Rao comes on board to promote the the Bewakoof brand across all digital platforms.
March 19, 2021 - Bewakoof raised INR 30 Crores from IvyCap Ventures.
FY 2020 - Bewakoof registered a 27% growth in revenue from operations which increased to INR 208.33 crore in FY20 from INR 164.22 crore it earned in FY19. Bewakoof’s annual consolidated losses for FY20 stood at INR 28.26 crore and EBITDA margins went from 3.56% in FY19 to -9.5% in FY20.
*Bewakoof - About and How It Works*
Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative and top-notch apparel for the trendy, contemporary Indian. Bewakoof was launched on the principle of creating impact through innovation, honesty, and thoughtfulness. It has become one of the most sought-after fashion brands of this generation. The lifestyle brand has created a new niche in the fashion and apparel market with its ideas and captivating catalog.
Bewakoof is hands down amazing when it comes to creating light-hearted, fun, and quirky everyday outfits and other products (like mobile covers). And these are available on a pocket-friendly budget. Moreover, its unique name is enough to turn heads.
Bewakoof.com, which sells apparel and mobile phone covers, is better known for creating head-turning catalog like its ‘Ghanta’ collection of t-shirts for college students with messages like ‘Ghanta Engineering/Ghanta MBA’; the collection was a big hit and was tagged as 'best-seller' by the company. Bewakoof primarily caters to the age group of 16-34 years.
